Kat Cottrill is an upbeat, enthusiastic and determined communications and marketing professional with more than 10 years of experience helping organizations connect with their audiences through storytelling, digital engagement, and strategic communications. Throughout her career, she has worked across both marketing and communications, including leading Canadian social media efforts for international brands before joining OTIP (Ontario Teachers Insurance Plan) in 2022.

As Senior Social Media & Online Engagement Specialist at OTIP, Kat leads social media strategy, online engagement, content development, and governance initiatives. Drawing on a background in journalism, public relations, marketing, and digital strategy, she combines creativity and critical thinking to create content and digital experiences that inform, engage, and inspire.

Kat holds a Bachelor of Arts in Journalism with a specialization in Public Relations from Wilfrid Laurier University's Brantford campus and a post-graduate certificate in Integrated Marketing Communications from Conestoga College. An IABC member for four years and board member for three, she values being part of a community of communications professionals who bring diverse perspectives, experiences, and expertise to the industry.

Outside of work, Kat is an active community volunteer, serving on her rural community's playground fundraising committee, volunteering on her daughter's skating club executive, and participating in parent council initiatives. She believes some of life's best opportunities come from saying "yes" and getting involved. When she's not stirring up magic online, you can find Kat wrangling her 5-year-old twins, Noah and Grace, with her nose in a good book, or tackling her next DIY project.